Billboard Advertising Cost in Kenya: Nairobi Prices and Packages
Compare fixed taxi-screen package prices with custom billboard quotes, including duration, screen allocation, reporting and audience measurement.
Billboard advertising in Kenya has no single price: a fixed site is quoted by location, format, dates and airtime. For a Nairobi taxi-top alternative, Active Vision Media offers a one-screen Trial Day at KES 385, a 10-screen week at KES 11,850 and 20-screen monthly packages from KES 72,000. These are our standard package prices, not a survey of other media owners or a promise of availability.
Compare Nairobi taxi-screen package prices
Start with the package total, screen allocation and duration. The comparison below uses the same catalogue as our booking page. Weekly and weekend packages may qualify for the existing timed online offer; Trial and monthly packages do not. Review eligibility and the final total in checkout.
| Package | Standard price | Allocation & inclusions |
|---|---|---|
| Trial Day | KES 385 | Try one screen for a day. 1 digital screen for one day. Campaign reporting. No checkout discount, dashboard or relationship manager. |
| 1 Week | KES 11,850 | 7 days · 10 screens. 10 digital screens for a full week. Full Campaign & Engagement Report. Dashboard access. 30% checkout discount. |
| Weekend Takeover | KES 23,500 | 100% SOV · 1hr Sat–Sun. Creative agency advert. Full Campaign & Engagement Report. Direct your fleet anywhere in Nairobi. 100% share of voice · 1 hour Sat–Sun. 30% checkout discount. |
| Standard | KES 72,000 | 30 days · 20 screens. 20 screens across Nairobi City. 30-day campaign. Campaign reporting and dashboard access. Final monthly price — no extra checkout discount. |
| Premium | KES 94,000 | 30 days · 20 screens. 20 screens across Nairobi City. 30-day Premium campaign. Campaign reporting and dashboard access. Final monthly price — no extra checkout discount. |
Taxi-top screens or a fixed digital billboard?
Taxi-top screens move with vehicles through the city; a fixed digital billboard stays at a selected site. Both are digital out-of-home (DOOH) formats, but they buy different coverage. A neighbourhood business may prioritise nearby routes and a clear offer, while a campaign needing one particular junction should request that exact fixed site. Ask us to confirm locations and dates before committing to a time-sensitive campaign.
Share of voice: what are you buying?
Share of voice (SOV) describes the proportion of the advertising loop assigned to your advert. A shared-loop package is not continuous exclusive playback. Weekend Takeover includes 100% SOV for one hour on Saturday and one hour on Sunday, not the entire weekend. Confirm the agreed window, creative length and rotation in your campaign scope.
What should a written billboard quote include?
- Media format and exact fixed site, or taxi-screen allocation and planned coverage.
- Start and end dates, operating windows, advert length and share of voice.
- Creative production, revisions, formatting and approval; printing, mounting or permits where relevant.
- Media cost, production and any other charges listed separately; written confirmation of tax treatment and the payable total.
- Delivery reporting, available GPS evidence, reporting period and the handling of any delivery gaps.
The catalogue does not state whether VAT is included or excluded. Do not infer tax treatment from a displayed package price: check the final payable total and ask for a written tax breakdown on a custom quote. Creative production is specifically listed for Weekend Takeover; do not assume every package includes a free advert. For taxi-top artwork use the agreed wide format, and confirm file requirements before sending it.
Choose a package around your business goal
Trial Day is a small introduction to how your artwork appears on one screen and to delivery reporting. A week suits a dated promotion with repeat exposure over several days. Monthly tiers extend the run; their names are not guarantees of leads or sales. Choose one customer action—an enquiry, reservation or visit—and keep the business name, offer and next step easy to read.
What campaign reporting tells you
A recorded ad play is a delivery event with a timestamp and GPS data where available; it is not a count of people who saw the advert. Detected footfall readings are sensor observations and may include repeat devices. Estimated impressions use an audience model, not measured unique viewers or guaranteed views. Review logged plays, footfall and estimates separately from customer enquiries and sales.
Dividing campaign cost by logged ad plays gives cost per play, not audience CPM. Audience CPM uses estimated impressions and is only comparable when the method, reporting period and assumptions match. No audience estimate establishes sales.
Book online or discuss a custom brief
Compare real package pages before opening checkout. You can arrange dates and artwork with our team after payment, but for an event with fixed dates clarify availability first. Payment does not start an advert immediately: creative review and scheduling still apply. For digital billboards, in-car screens or a bespoke activation, request a quote with your preferred dates, locations, budget and creative requirements.
How much does taxi-screen advertising cost in Nairobi?
Active Vision Media’s standard Trial Day is KES 385 for one screen for one day; the weekly package is KES 11,850; monthly packages start at KES 72,000. Review current inclusions and the final total on /book.
Does proof of play measure people who saw my advert?
No. Proof of play records delivery. Sensor observations, estimated impressions, unique viewers and sales are different measures and must be assessed separately.
Does every booking include dashboard access?
The Trial Day includes campaign reporting without dashboard access or a relationship manager. Weekly and monthly packages include dashboard access. Confirm the scope of other packages and custom quotes.
Are these the prices of every billboard in Kenya?
No. They are Active Vision Media taxi-screen package prices. Fixed digital billboard sites and custom campaigns need their own written quote.
Is the 30% online offer available on every package?
No. Only eligible weekly and weekend bookings qualify while the existing offer is active. Trial Day and final monthly tier prices are excluded. Checkout confirms eligibility and the payable total.
Can I ask for a quote without creating an account?
Yes. Use the quote page, WhatsApp, phone or email. You can compare package details without registering.