Outdoor Advertising in Nairobi Goes Digital: Advertisers Race to Book the City's First Mobile LED Screen Fleet

FOR IMMEDIATE RELEASE — Nairobi, Kenya. Fast-moving consumer goods, financial services, telecommunications and retail brands are booking early as mobile digital out-of-home (DOOH) advertising launches in Kenya — bringing animated, GPS-tracked digital billboards to Nairobi’s streets for the first time.

Since opening bookings for its vehicle-mounted digital screen network, Active Vision Media has seen early interest from advertisers eager to be first movers in an outdoor advertising category that is new to Nairobi but already proven in major cities worldwide.

The platform, operated by Eyeview Global Ltd, places double-sided LED screens on the roofs of saloon cars and light vehicles, running animated, full-colour creative that updates remotely and moves with the city’s traffic all day, every day.

For a market where outdoor advertising in Nairobi has meant static, fixed-position print, the appeal is straightforward: brands can finally run video-style, animated campaigns outdoors — and see exactly where those campaigns travelled.

A new category of outdoor advertising in Nairobi

Marketers in Nairobi have watched mobile digital out-of-home advertising reshape outdoor media in cities such as London, Dubai and Lagos for several years. Until now, there has been no local way to access it.

“The response from brands has told us this category is overdue for Nairobi. Advertisers have seen what this format can do in other markets, and they’ve been waiting for the chance to run it here.” — Joel Chacha, PR & Senior Advisor, Active Vision Media

Unlike a printed board, every screen in the fleet can carry the same campaign in perfect synchrony, or be scheduled to change message, language or offer by time of day — all without a single printed sheet being reproduced or a crew sent to site.

Proof already on the road

Active Vision Media’s launch campaign, Pepsi’s “For the Love of It,” is running as a live example of what’s driving the demand: identical animated creative playing in synchrony across the full fleet, giving the brand a single, consistent presence wherever its vehicles travel.

The screens are engineered for daytime legibility in direct sun and calibrated at night to stay readable without spilling light into oncoming traffic.

“These screens move through the city with the audience. Advertisers can see exactly where their message travelled, at what time, and for how long.” — Joel Chacha, PR & Senior Advisor, Active Vision Media

Built for advertisers who want to know what they’re getting

Each vehicle is GPS-tracked throughout every campaign. Advertisers receive a post-campaign report covering distance covered, routes served, dwell time in high-density zones and hours of playback — a level of detail that has become a baseline expectation for brands moving into digital out-of-home advertising.

Routes across Nairobi are planned around commuter peaks, retail catchments and event locations.

Scaling to meet demand

Active Vision Media is expanding its fleet across Nairobi to keep pace with advertiser interest, with capacity for both citywide runs and targeted neighbourhood coverage. Bookings are open now for the coming quarter, spanning single-day activations to multi-week flights.

Brands interested in early access to Nairobi’s first mobile digital out-of-home advertising network are encouraged to get in touch directly.

Active Vision Media at a glance

• Format — Double-sided, roof-mounted digital LED screens on saloon cars and light vehicles: animated, full-colour outdoor advertising that moves with Nairobi’s traffic.
• Coverage — Citywide runs or targeted neighbourhood coverage across Nairobi, with routes planned around commuter peaks, retail catchments and event locations.
• Measurement — GPS tracking on every vehicle, with post-campaign reports covering distance, routes, dwell time in high-density zones and hours of playback.
• Creative — Remotely updated campaigns that can run in fleet-wide synchrony or change message, language or offer by time of day.
• Booking — Open now for the coming quarter, from single-day activations to multi-week flights.

About Active Vision Media

Active Vision Media is a Kenyan-operated mobile outdoor advertising platform, operated by Eyeview Global Ltd, delivering animated, GPS-tracked digital billboard campaigns across Nairobi. The company specialises in mobile digital out-of-home (DOOH) advertising, car-top LED screen advertising and measurable transit advertising for brands in Kenya.

Media enquiries

Ian Muzozo, Head of Operations — Active Vision Media, trading in Kenya by Eyeview Global Ltd. Ian.m@activevision.media · +254 748 148 225.

What is mobile digital out-of-home (DOOH) advertising in Nairobi?

Mobile DOOH advertising places double-sided, roof-mounted digital LED screens on saloon cars and light vehicles. The screens run animated, full-colour creative that updates remotely and moves with Nairobi traffic, rather than staying fixed in one location like a printed billboard.

How is a mobile billboard campaign in Kenya measured?

Every vehicle is GPS-tracked for the full duration of a campaign. Advertisers receive a post-campaign report covering distance covered, routes served, dwell time in high-density zones and hours of playback.

Which brands are using Active Vision Media?

Active Vision Media's launch campaign is Pepsi's “For the Love of It,” with early interest from brands across fast-moving consumer goods, financial services, telecommunications and retail.

Can campaigns target specific Nairobi neighbourhoods?

Yes. The fleet supports citywide runs or targeted neighbourhood coverage, with routes planned around commuter peaks, retail catchments and event locations.

How do brands book outdoor advertising with Active Vision Media?

Bookings are open now for the coming quarter, from single-day activations to multi-week flights. Brands can book online at activevisionmedia.com or contact the team on +254 748 148 225.